By Dea Lalovic. Images by Crib Creative.
  • Scaling the heights of success

    Scaling the heights of success


Things are about to look a whole lot different in Mt Lawley’s real estate market with the opening of Peard Group’s 13th office.

The Peard Group is no stranger to the Mt Lawley market having had agents from other Peard offices working in the area for some time. So why wasn’t there an office there sooner?

After all, it’s no secret the group has always been selective with their office locations, placing a huge emphasis on finding the right location for every single office venture.

So it was something of a perfect storm when a competing Mt Lawley agency put their established real estate business up for sale. Forever the opportunist, Peard Group’s CEO, Peter Peard, didn’t waste any time to jump on the opportunity.

Fast forward a couple of months and the striking Peard blue signage is up, the doors are open and great things are already happening.

“The space was already set up for a real estate business to operate from and the expert team would ensure Peard Real Estate Mt Lawley was ready to dominate as soon as the doors opened,” said Peter.

Previous owners Helen Bond, Di Pitchford and Peta Cron say working under the Peard Real Estate brand's umbrella will not only take the office to a whole new level, but allow them to focus on doing what they love most: selling and leasing real estate.

“Owning a real estate office was very rewarding but when you are so concerned with the administrative and financial side of things, it makes it hard to concentrate on doing what makes you happy, which is getting out there and talking to clients,” says Helen.

“For us, selling the office to Peard Real Estate was going to mean bigger and better things. A high-profile brand with an enthusiastic support team will allow us to excel and really cement the office as the number one choice in the area.

“We’ve been living and working in Mt Lawley for over 15 years and absolutely love it. Call us biased, but it really is the best suburb in Perth,” laughs Helen.

Di says the area is highly sought-after for all it has to offer.

“Mt Lawley boasts an awesome café and bar strip, shopping options, excellent education facilities, proximity to the city, river and airport plus a diverse range of living options.

“You can find everything from an affordable one bedroom apartment, to a five-million-dollar mansion,” explains Di.

While there has never been a shortage of real estate agencies in the area, no single agency held the market, but Helen says the Peard Group should be able to change that pretty quickly.

“The Peard brand is high profile and premium one which I think will work really well in the area.

“The local market really needed a fresh and vibrant approach to real estate.”

Peter says the decision was not a matter of if but when a Mt Lawley office would open.

“We had been watching the area for some time, always looking for the right opportunity to jump in on the action.

“We are thrilled to have secured an office on busy Walcott Street to give the brand some serious exposure," he said.

“Helen, Di and Peta bring with them many years of local area knowledge and I have no doubt they’ll play a huge role in the success of the office.

Do you want to be a part of Mt Lawleys newest real estate office? With a leading brand, innovative marketing and unmatched support, Peard Real Estate can help take your career to the next level. Call Melissa Farrell, Director of Business Resource, on 0404 084 244 for a confidential chat.


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